Nails.Inc x Froot Loops Launch Nail Polish Duo Collection

As brand marketers capitalize on breakfast treats for cosmetics (think the new Pop Tarts collaboration with Too Faced to design an eyeshadow palette and Elf Cosmetics’ “Wake Up and Makeup” partnership with Dunkin Donuts) Nails.INC is the latest to jump on that bandwagon.

 

In a new partnership with Froot Loops, the brand as produced a colorful, cereal-inspired nail polish collection, which dries down to reveal a sweet and fruity cereal scent. The seven shades are formulated in the Nails.Inc long-wear formula and patented wide hugging brush for flawless application, according to the brand.

 

Duo shades include: “Live Life Loopy” (yellow) and “Face The Fruit” (pink). 

 

Five single shades include: “Toucan Sam Approved” (neon turquoise); “Ce-real Talk” (neon green); “Feeling Fruity” (neon yellow); “Toucan Play At That Game” (neon orange); and “#FollowYourNose” (neon pink). 

 

The duo shades are $14.99 and the single, $7.99, and will be available on August 1 on Amazon.com and NailsInc.com.